A vibrant night market centered around the 2025 Jiangsu Football City League, or Suchao, recently animated Jingtai Market in Hailing Industrial Park, blending sports enthusiasm with the local night economy.
The screens broadcasted live Suchao matches while the space buzzed with food stalls, beverage vendors, and cultural creative booths, creating an immersive experience.
The event combined cultural tourism with merchant discounts, using creative products and souvenirs to drive online engagement. Topic exposure surpassed 1 million impressions, and over 90 percent of participants redeemed digital vouchers.
A boy plays a game at a booth at the night market. [Photo/WeChat account: gh_4df9b5f9b40b]
Football fans cheer for Team Taizhou at the night market. [Photo/WeChat account: gh_4df9b5f9b40b]
Visitors enjoy food in the night market. [Photo/WeChat account: gh_4df9b5f9b40b]