Qinhu crabs, also known as "Qinhu Duanxie", are a seasonal delicacy of Jiangyan district, Taizhou. October marks the prime season for the crabs, as it's when they're at their fattest and most flavorful.
With the cooler weather enhancing their taste, sales of Qinhu crabs are in full swing and are expected to remain strong in the coming weeks.
In an effort to move beyond traditional sales models, local crab farmers are embracing e-commerce and livestreaming platforms to reach consumers nationwide. Through these digital channels, freshly harvested crabs from the eco-friendly farms in Jiangyan are making their way to dining tables across China, blending time-honored aquaculture with modern marketing innovation.
Qinhu crabs are a beloved local specialty in Jiangyan district, Taizhou. [Photo/WeChat account: jyrmzf]