During the just-concluded Dragon Boat Festival holiday, Taizhou in Jiangsu province blended dragon boat competitions, folk custom experiences, and cultural tourism consumption, stimulating consumption while showcasing the charm of local culture.
The Qinhu Bay Dalu Youth Music Festival took place in Jiangyan district on May 31, attracting over 26,000 music lovers, who swayed and sang along to the music.
A dragon boat performance is held during the break. [Photo/WeChat account: tztour]
Jiangyan district arranged two bus routes to various business districts in the evening, making it easier for music fans to attend the event.
In order to promote the integration of sports economy and urban consumption, a consumption promotion activity was held outside the venue of the 2025 Jiangsu Football League (Taizhou Division) on June 1. Exquisite cultural and creative works, local specialty souvenirs, real estate policies, and high-quality housing information were available on-site.
The north square of Old Street in the city was bustling with family activities on May 31. Parents and children held special fishing rods as they attempted to "fish" zongzi, sticky rice dumplings with bamboo leaves, while also participating in an exciting melon seed cracking challenge.
Parents and children try to "fish" zongzi. [Photo/Taizhou Culture and Tourism Development Group]