The Taizhou Medical High-tech Zone in Taizhou, Jiangsu province, saw bustling activity across major commercial and tourist areas during the May Day holiday, achieving sales revenue of 81 million yuan ($11.91 million) from 10 key monitored commercial and trade circulation enterprises in the area, up 8.6 percent year-on-year.
The 2026 Jiangsu Football City League, or Suchao, added a new dimension to consumption during the holiday, as the fourth week of the regular season kicked off. Shopping malls like the MixC Taizhou and Rainbow Shopping Center created immersive "second venues" for the league with live broadcasts on ultra-high-definition screens, enhancing the viewing atmosphere. These shopping centers offered various discounts and promotions for spectators, boosting consumer engagement.
People relax at MixC Taizhou during the May Day holiday. [Photo/WeChat account: weigg6666]
The Adidas store at MixC Taizhou launched exclusive merchandise, which was popular among fans. Meanwhile, local delicacies and cultural products at the soccer market in Taizhou Sports Park captivated visitors.
The holiday also saw a surge in automotive consumption, with over 40 car brands participating in a carnival that generated significant interest.
Additionally, cultural and tourism activities, including night tours and special hotel packages, further fueled the area's economic vitality.
Public sports facilities offered free or low-cost access, encouraging fitness and leisure activities among residents.