Jiangsu Weiteli Motor is off to a flying start this year, with first-quarter sales projected to hit 400 million yuan ($58.11 million), a 60 percent year-on-year surge. The company resumed operations as early as Feb 19, driven by urgent orders from domestic construction machinery giants like Liugong Group and XCMG.
Weiteli's success stems from its proactive market adaptation. Over a decade ago, it pivoted early to the new energy vehicle (NEV) sector, securing partnerships with leading Chinese bus manufacturers.
As that market saturated, the company shifted focus again, this time to construction machinery motors, now accounting for 80 percent of its business. Today, it dominates half of this niche segment, serving as a core supplier to domestic construction machinery leaders like Liugong Group, XCMG, Shandong Lingong Construction Machinery, and Lonking.
An array of Weiteli's products. [Photo/WeChat account: weihailing0523]
To meet soaring demand, Weiteli invested 6 million yuan in a fully automated production line in 2024, boosting daily output to 50 motors per team with just six to seven workers. Another team will be added this year to expand capacity further.
Capitalizing on global green transitions, the company also developed motors for mining heavy trucks, overcoming extreme environmental challenges. With over 1,000 orders secured and annual production expected to reach 5,000 units, Weiteli plans to strengthen this new business line.
"Our goals are 1.2 billion yuan in sales this year, striving for 1.5 billion," said a company representative, underscoring confidence built on market agility and technological innovation.