With no big name coaches and only a scattering of professional players, an amateur soccer league in Jiangsu province has captured the nation's imagination, largely through local fans' fierce passion and witty banter.
As the Jiangsu Football City League kicks off, Taizhou is rolling out a series of perks to welcome fans and tourists, turning game days into a citywide celebration of sports, culture, and local flavor.
Taizhou's series of celebration event "Our Festival" kicked off in Hailing district, in Taizhou, Jiangsu province, on May 29 to celebrate the upcoming Dragon Boat Festival.
A gala to celebrate upcoming Children's Day on June 1 was held at the Wenchuang Building in Hailing Industrial Park, Taizhou, Jiangsu province, on May 27.