[Video/WeChat account: weihailing0523]
A short documentary on Taizhou's morning tea culture has racked up more than 10 million views within three days of release. It has been picked up by over 500 international media outlets, introducing Jiangsu city's culinary heritage to audiences worldwide.
Titled The Way of Taste, the film was produced under the guidance of Taizhou's CPC Publicity Department and documents the journey of Haitangchun Tea House to Malaysia for the "Hundred Counties, Thousand Flavors" event. What begins as a portrait of a humble bowl of tang gan si — silky dried tofu shreds in broth — evolves into a meditation on craftsmanship and cultural philosophy.
The documentary frames Taizhou breakfast as more than sustenance. It presents three layers of meaning: the painstaking mastery honed over countless repetitions, the generational commitment to preserving tradition, and the unhurried, grounded outlook on life that defines the local character.
Overseas outlets, including KOTA Radio, WKOW 27 News, and Am-News Morning Post, have carried the film, amplifying its message beyond China's borders. By tracing the meticulous preparation of a single dish before it reaches an international stage, the film positions food as a living bridge for cultural exchange — one that conveys both Chinese cultural confidence and universal human warmth through the authentic flavors of Taizhou.