Taixing's holiday market experienced a surge in consumer activity during the 2026 Mid-Autumn Festival and National Day holiday, with six key monitored commercial enterprises generating over 100 million yuan ($14.93 million) in sales.
Children draw colorful paintings on a giant banner to express their best wishes for National Day. [Photo/WeChat account: txfabu]
Driven by the government-backed promotion campaign, morning tea culture served as a major engine for consumer growth. Fifteen monitored morning tea businesses recorded over 5 million yuan in sales. Interactive stamp-collection campaigns and morning tea-themed sports events effectively created a closed-loop consumer cycle that sparked repeat purchases.
Targeted government subsidies further boosted spending. Local authorities distributed 1.1 million yuan in morning tea and retail vouchers alongside auto purchase lotteries. During the holiday, redeemed vouchers generated more than 4 million yuan in secondary consumption. In addition, 19 key auto dealerships reported over 10 million yuan in sales, while local cinemas drew over 1 million yuan in box office revenue.
Major shopping malls and rural tourism hubs also saw significant traffic. Prominent commercial centers reported an 8 percent year-on-year increase in foot traffic through themed markets and cultural festivals. Meanwhile, scenic spots like Qixiang village drew around 24,000 visitors, bringing in approximately 1 million yuan in comprehensive revenue.
Moving forward, Taixing plans to build on this momentum by continuing to innovate consumer scenarios and optimize market supply.