Taixing Hutchin Mfg Co Ltd – located in Taixing city in East China's Jiangsu province – has long regarded its innovative products as the core competitiveness of the company since its establishment.
With them, the general industrial equipment manufacturer has made consistent and dedicated efforts to opening up in big markets.
Recently, workers have been busy assembling tool carts with five drawers for export to America, with their output projected to generate $15 million in sales.
An exterior view of Taixing Hutchin Mfg Co Ltd. [Photo/WeChat account: txfabu]
Back in 1999, founder and general manager Xie Cuibin developed his first patent product mural wall-mounted air conditioner, which generated great sales for him. "At the time I realized that even a small innovation can win a big market," Xie said.
In 2002, the company built a factory with a floor space of more than 26,000 square meters, aiming to lead the way in sci-tech innovation. Diverse products have subsequently been developed there, including pneumatic seats, tool cars and tool cabinets.
Xie has paid attention to details and insisted on applying for patents for every version of his products. At present, the company develops an estimated 30 new products every year and the profits they generate account for around 35 percent of its total output value.
Last year, the company's order book topped nearly 300 million yuan ($43.69 million), its best performance ever, with foreign orders accounting for 75 percent of the total.