In recent years, the Taixing Huangqiao Economic Development Zone in Taixing city, Jiangsu province, has taken several measures to stimulate brand creation for enterprises.
The zone has compiled a guideline on enterprise brand building after sorting out brand application policies at the national, provincial, and municipal levels, and then conducted tailored policy guidance to enterprises.
Since the start of this year, the zone has organized three brand building training sessions, benefiting over a hundred enterprises.
Catering to problems in brand creation such as insufficient awareness, weak design, and promotion, the zone has arranged for special service people to provide customized solutions for enterprises.
For instance, it has arranged for over 20 enterprises to match with renowned universities in an effort to optimize product packaging design and strengthen the study of branding.
In addition, to enhance brand awareness and influence, the zone has taken active moves to integrate resources and build diversified promotion platforms.
Measures include arranging for enterprises to participate in different kinds of industry exhibitions and e-commerce livestreaming activities and continuously promoting high-quality corporate brands through WeChat official accounts and other platforms.