Taizhou zaocha, or early breakfast tea, is really something of an institution in Taizhou city, Jiangsu province. Taizhou Zaocha Group has recently actively explored new marketing channels for Taizhou zaocha to create more excellent experiences for customers.
On April 11, the group opened its first zaocha store in highway service areas, attracting travelers from all over the country to stop and taste it.
To get more tourists to taste authentic Taizhou zaocha, the raw materials supply, beautiful store design and staff training of the store in the Qianduo highway service area are very strict, while it also offers nifty products such as vacuum packaged specialty products and cultural and creative gift boxes.
The Taizhou zaocha store in the Qianduo highway service area pulls the customers in. [Photo/WeChat account: tztour]
In addition, in order to enrich the experience of locals and tourists who are going on water cruises, Fengcheng River's cruise operator has launched packages such as "zaocha plus cruise", bringing visitors the experience of enjoying beautiful scenery while tucking into delicious food.
A supremely tasty zaocha experience is on offer on a cruise ship. [Photo/WeChat account: tztour]
During this year's Qingming Festival, Peking Opera actors dressed in sumptuous costumes adorned with exquisite phoenix crowns performed at the Liufang Tea House (Donghe Branch), entertaining dinners during their repast.
Many online celebrities have also come to try out zaocha stores, recording the morning teatime during the spring with their cameras.
