Xinghua Wuyue Plaza and Freshippo, e-commerce giant Alibaba's grocery and fresh goods retail chain, signed an agreement on March 25 for a new Freshippo store to start operations there this summer.
Xinghua Wuyue Plaza, a key commercial landmark in the Xinghua Economic Development Zone, located in Xinghua city, East China's Jiangsu province, has continued to lead the development of local businesses through such measures as brand upgrades.
The new Freshippo store will integrate digital technology, equipped with self-checkouts, an intelligent logistics warehouse and a big data product selection system.
Customers can use the Freshippo app to access product traceability and they can enjoy cooking services after their purchases.
Along with the Freshippo store, the plaza's basement will also feature a commercial space featuring high-end fresh produce, food experiences and cultural leisure.
Xinghua Wuyue Plaza houses more than 200 brands, covering diverse formats such as shopping, parent-child things to do and restaurant and catering outlets. [Photo/WeChat account: xinghuafabu]
Popular Xinghua Wuyue Plaza attracts a lot of people. [Photo/WeChat account: xinghuafabu]