The 7th China Grain Trading Conference took place on July 12 to 14 in Shenyang, capital of Liaoning province, with rice produced from Xinghua city in Jiangsu province showcased at the event.
Xinghua's development and reform commission, together with the Xinghua Rice Industry Association, organized a special promotion for the Xinghua Rice brand.
The excellent variety, industry model and brand influence, as well as the ongoing organic planting and certification of Xinghua rice, were introduced.
Top rice enterprises from Xinghua also showcased their products on-site, receiving widespread acclaim.
Moving forwards, plans are for Xinghua to fully develop its brand marketing based on the technological innovation achievements of its grain industry, striving to improve brand awareness and the influence of the Xinghua Rice brand.